The new marketing campaign, themed ‘Innovate Today’, kicked off about one month ago with a series of online ads and social media promotions.
This campaign, which was conceptualized four months prior, aims to highlight our latest product innovations released last quarter.
The initial engagement metrics from the first few weeks have been very promising.
We plan to expand the campaign to traditional media next month, with television spots scheduled to air in six weeks.
The previous major campaign concluded seven months ago.
A review of the current campaign’s performance is scheduled for the end of this year.